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FOR IMMEDIATE RELEASE
DEXTER INKS PROMOTIONAL SPONSORSHIP OF THE HISTORIC
2011 BOWLING'S U.S. WOMEN'S OPEN
Bowling Proprietors' Association of America Finalizes An Exclusive Arrangement For Premier Women's Event
Arlington, Texas, September 2, 2010 - The Bowling Proprietors' Association of America (BPAA) has agreed to have Dexter Bowling become a promotional sponsor of the prestigious 2011 Bowling's U.S. Women's Open. As part of the agreement, Dexter captures the bowling shoe product line exclusivity for all marketing aspects of the historic event and the qualifiers leading up the finals.
The 2011 Bowling's U.S. Women's Open, sponsored by the Brands of Ebonite International, is open to all female youth and adult bowlers in the United States and their international counterparts. The June 30, 2011 finals will be hosted on-site at Cowboys Stadium in Arlington, Texas (home of Super Bowl XLV). The event, scheduled to air on ESPN, is expected to draw one of the largest live viewing audiences in the history of the sport.
Dexter, the number one bowling shoe in the world, plans to use the new relationship to further its position of strength in women's sports. "The BPAA and Ebonite have created an exciting, world-class event at a world-class facility," said Bud Clapsaddle, V.P. Dexter Bowling. "We are excited to present our premier product line alongside the finest female bowlers in the world."
More than 71 million consumers annually take to the lanes as bowling continues to be the largest participation sport in the U.S. Women represent 49% of all bowlers and since 2007, adult female annual participation is up 12.9% from 21.7 million to 24.5 million.
"We are proud to have Dexter aligned with the 2011 Bowling's U.S. Women's Open and all marketing associated with this new, revitalized event," said Steve Johnson, executive director of the BPAA. "As a true category leader, Dexter recognizes the surging popularity of bowling among women and the significant value behind the national and grassroots promotion plans."
About BPAA
Headquartered in Arlington, Texas, the 78-year-old Bowling Proprietors' Association of America is a trade association representing the business interests of bowling center owners worldwide. BPAA's mission is to enhance the profitability of its member bowling centers.
About Dexter
Based in Andover, Massachusetts, Dexter Bowling is proud to be the leading footwear in the sport of bowling. For over 50 years, customers have trusted Dexter footwear for quality craftsmanship and classic style. Dexter's commitment to innovation and design has made it the number-one choice of professional and recreational bowlers for decades. An avid supporter of men's, women's, and youth bowling, Dexter is proud to have championship bowler Shannon O'Keefe as a key member of its world-class professional staff.
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Media Contact:
Henry Lewczyk
Vice President Marketing and Research
Bowling Proprietors' Association of America
Direct: 817.385.8452
Email: henry@bpaa.com
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